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As Design Director, I collaborated with the CEO and the Corporate Communications Director on social media content and visuals. An editorial calendar was established based on the sectors that the company targets. That along with fun days of the year helped create a balance between marketing our company and a little comic relief here and there. We used Trello boards as our means of content management, communication and planning. We also created our mascot, Phil Fulfill, for the sole purpose of marketing. Other social media outlets were Facebook and Twitter where we did weekly Twitter chats to raise awareness of what the company can do for clients as a fulfillment house.
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